About WolfMadeThis

Most consultants study e-commerce.

I built my life inside it.

WolfMadeThis exists because I got tired of watching brands waste money chasing traffic, hiring disconnected agencies, and stacking tools without ever building a real growth system.

I don’t sell tactics.

I build clarity, control, and profit.

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I’m Christopher Espinosa — Founder, Operator, and Systems Architect.

For over a decade, I’ve worked at every level of digital commerce. From implementing enterprise software for global brands to building and scaling my own consumer brand, I’ve lived both sides of the business.

I’ve led implementations and integrations for companies and platforms used by brands like Best Buy, Assurant, Harvard Business Review, Brown-Forman, and HD Supply. My background includes deep experience across Shopify, Magento, PIM/DAM systems, data architecture, fulfillment integrations, and operational scaling.

That experience gave me something most marketers never develop:

I understand how e-commerce actually works behind the curtain.

Not just ads.
Not just email.
Not just CRO.

The entire machine.

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Then I Built My Own Brand to Prove It

I founded MK1 Boxing, a premium boxing equipment company built around craftsmanship, performance, and brand loyalty.

MK1 isn’t a case study.

It’s my laboratory.

I run the ads.
I build the funnels.
I design the product launches.
I manage inventory constraints.
I handle profitability decisions.
I build retention systems.
I live the operational pressure every founder faces.

We regularly generate five-figure preorder launches, maintain strong repeat purchase behavior, and operate with manufacturing limitations that force us to optimize profit, not just revenue.

I don’t teach theory.

I execute it daily with my own money on the line.

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Why WolfMadeThis Exists

Most brands don’t fail because they lack effort.

They fail because their growth is fragmented.

You hire an ads agency that only cares about ROAS.
You hire an email team focused on open rates.
You hire a CRO specialist optimizing individual pages.

Everyone improves their silo.

Nobody fixes the business.

Real growth comes from alignment between:

Traffic
Conversion
Retention
Product data
Customer experience
Operational margins
Inventory strategy
Marketing infrastructure
Financial clarity

That’s the gap WolfMadeThis fills.

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My Style Is Different — By Design

I don’t chase vanity metrics.
I don’t sell unrealistic guarantees.
I don’t operate on bloated retainers with vague deliverables.

I work like an operator inside your business.

Direct.
Honest.
Data-driven.
Profit-focused.
Systems-first.

If something is broken, I will tell you.

If you’re wasting money, we fix it.

If you’re leaving revenue on the table, we uncover it.

And if your brand has real potential, we build the structure that allows it to scale sustainably.

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What Working With Me Actually Looks Like

Clients typically come to me when:

• They are spending heavily but growth has plateaued
• Their store generates revenue but lacks profitability clarity
• They feel overwhelmed by tools, agencies, and disconnected strategies
• They know their brand has more potential but don’t know where the real bottleneck lives
• They want a growth partner who understands both marketing and operations

I step in to audit, diagnose, and rebuild the growth engine so every moving part works together.

The result isn’t just higher revenue.

It’s confidence, visibility, and predictable scaling.

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This Is For Founders Who Want Control

WolfMadeThis is built for serious operators.

Brands that want real answers.
Brands that want sustainable growth.
Brands that want to understand their business instead of guessing.

If you want a hype agency, I’m not your guy.

If you want someone who can walk into your ecosystem, identify where money is being lost, and build systems that compound growth over time…

You’re in the right place.

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Why The Name WolfMadeThis?

Because wolves survive through awareness, discipline, and structure.

They don’t rely on luck.

They rely on instinct sharpened through experience and execution.

That’s how I approach business.

Calculated.
Focused.
Relentless about improvement.

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If your brand is ready to move from scattered growth to structured scale…

Welcome to WolfMadeThis.